Case Study: Performance Optimization for Okeefe Painting Website

Case Study: Performance Optimization for Okeefe Painting Website

Client: Okeefe Painting
Industry: Residential and Commercial Painting Services
Challenge: Website Performance Issues
Solution Partner: Indian Technology Company

---

Overview

Okeefe Painting, a well-known provider of residential and commercial painting services, faced significant issues with its website performance. The slow website not only affected user experience but also led to a noticeable drop in conversions and SEO rankings. The company sought assistance from Indian Technology Company, known for its expertise in web performance optimization and IT solutions.

---

Challenges

1. Page Load Time:
   The website’s average page load time was over 8 seconds, causing users to abandon the site before fully loading.
2. Mobile Responsiveness:
   Mobile users reported laggy performance, particularly on slower network connections.
3. SEO Impact:
   Slow performance negatively impacted search engine rankings, resulting in decreased visibility in local search results.
4. Inefficient Backend:
   The website backend was cluttered with unnecessary scripts and poorly optimized databases, further slowing operations.
5. High Bounce Rate:
   Analytics showed a bounce rate of 70%, far above industry standards.

---

Solution Provided by Indian Technology Company

Step 1: Comprehensive Website Audit
Indian Technology Company conducted a thorough audit to identify bottlenecks:

• Analyzed server response times.
• Evaluated third-party plugins and scripts.
• Assessed image compression levels and file sizes.

Step 2: Server Optimization

• Migrated the website to a high-performance hosting server with better caching mechanisms.

Step 3: Code Optimization

• Minimized and compressed CSS, JavaScript, and HTML files.
• Removed redundant scripts and optimized third-party integrations.

Step 4: Image and Asset Optimization

• Compressed large images without compromising quality.
• Introduced lazy loading for non-critical images and assets.

Step 5: Mobile Optimization

• Made the website fully responsive across all devices.
• Used Accelerated Mobile Pages (AMP) for faster loading on mobile devices.

---

Results Achieved

1. Improved Page Load Time:
   • Reduced from 8 seconds to under 2 seconds.
2. Enhanced User Experience:
   • Bounce rate dropped from 70% to 30% within 3 months.
3. Increased Conversions:
   • Lead generation improved by 40% due to faster and seamless browsing.
4. Better Mobile Performance:
   • Mobile traffic increased by 25%, and engagement metrics such as session duration improved by 50%.
5. SEO Boost:
   • Achieved a 15% improvement in search rankings for local keywords like “painters near me” and “commercial painting services.”

---

Conclusion

Indian Technology Company’s tailored solutions addressed Okeefe Painting’s website challenges comprehensively. By focusing on performance optimization, they not only improved the website’s speed and user experience but also bolstered its business outcomes.

Looking to optimize your website? Contact Indian Technology Company today to transform your digital presence!